soma/startup

Participant toolkit

Everything you need to show up ready.

A lightweight kit so any student — at any age — can walk in and start building. No prep required, but it helps.

Idea Worksheet

A one-page guide that walks any age from a problem they've noticed to a simple solution.

Coming soon

Pitch Template

The five-part structure: problem, solution, who it's for, why it matters, and what's exciting.

Coming soon

Judging Rubric

The same criteria judges use, so teams know exactly what they're being recognized for.

Coming soon

Day Schedule

The full run of the day, from kickoff energy to the closing awards.

Coming soon

Slide Template

An optional, clean deck so teams can present with confidence — polish is never required.

Coming soon

Example Concepts

Student-friendly startup ideas, by division, to spark thinking without boxing anyone in.

Coming soon

Idea worksheet

From a hunch to a concept.

The six questions your advisor will help you answer — in order.

  1. 01What problem are you solving?Start with something you've actually noticed.
  2. 02Who has this problem?Picture one real person it affects.
  3. 03What is your solution?Keep the first version simple.
  4. 04Why is it useful or interesting?What makes someone care?
  5. 05What would the first version look like?A sketch, a screen, a story.
  6. 06How would you explain it to others?One clear, confident sentence.

Pitch template

Five slides. Two minutes. Done.

Answer these five and you have a complete pitch — clarity over polish.

  1. 01The problemWhat did you notice that bugs people?
  2. 02The solutionYour idea, in one clear sentence.
  3. 03Who it's forWho has this problem most?
  4. 04Why it mattersWhat changes if your idea exists?
  5. 05What's excitingWhat makes it different or surprising?

Judging rubric

Exactly what judges look for.

No surprises — teams are scored against these, scaled to their division.

CriterionWhat it means
Originality & creativityA fresh angle, an unexpected idea, or a clever twist.
Understanding of the problemReal insight into who hurts and why it matters.
Clarity of solutionA solution that's easy to grasp and clearly connected to the problem.
Communication & pitchA confident, clear, and engaging presentation.
Thoughtfulness & effortCare, curiosity, and genuine work put into the idea.
Age-appropriate potentialHow far the idea could go, judged against the division.

Got the gist? Come build with us.

Thursday, August 27, 2026 · South Orange + Maplewood, NJ.